By Heather Lutze, CEO and Master Trainer CEO, Findability Consulting & Speaking Master Trainer

Information overload is how I would describe my professional life. If you are anything like me, you see hundreds of tweets a day, hashtags everywhere (#HeatherLutze), and content snippets galore. I feel overwhelmed in this crazy world of offline and online information. When I went to write my next blog, I had to evaluate what is really going to help my readers grow their businesses online? I thought lets go old school and let’s READ! Here are my favorite authors and thought leaders who have inspired and guided me to be better in my work and the consulting with my clients. My business often has me going in a million different directions and keeping up with the noise can be hard work. Here are some of my essential “nerd” and “non-nerd” books that I have relied on past, current and present. This article is NOT just a piece to promote my “buddies”. It’s about great thought leaders I have had the great opportunity to be touched by their brilliance and distillation into a great book. This kind of advice is priceless. Choose wisely how you give your time to helping your business. This list will shortcut your learning and help you implement the online marketing strategies that will truly help increase your bottom line. #ThankGoodness



SEO Book #1: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

by Tim Ash @Tim_Ash

Genius recommendation on how to get your pages to convert more with key strategies that work over thousands of tested pages and clients. Tim and I speak at conferences together over the years and I have been impressed at his incredible attention to detail. Use his tactics and you will see huge improvement in your page conversion.



SEO Book #2: Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition)

by Steve Krug

This book has been a recommendation of mine for more then 10 years now. It is fascinating why people design web sites without any thought to usability or conversion. Tim Ash has it nailed when it comes to placement on the page but Steve Krug has figured out WHY people respond the way they do and what makes them tick.

Amazon excerpt “Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.”

SEO Book #3: The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success

by Marty Weintraub

Today’s social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates.


SEO Book #4: Social Media Overload: Simple Social Media Strategies For Overwhelmed and Time Deprived Businesses

by Corey Perlman @CoreyPerlman #SocialMediaOverlaod

You shouldn’t be on any social media platform without a clear reason for why you’re doing it and ways to measure results. If you’re not generating results from a particular social media site, then it’s just a hobby. You don’t need anymore hobbies. This book will help you decide which strategies are right for you and your business.” excerpt from his book and it really does cut to the meat of the matter. Social Media is not for the faint of heart and understanding what is important and what is a waste of time is key to any business owners success. Corey and I have known each other for years and have also spoke at many search marketing conferences. His easy, brilliant content is easy to understand and will help you navigate the crazy world of Social Media Marketing.

SEO Book #4: Klout Matters: How to Engage Customers, Boost Your Digital Influence–and Raise Your Klout Score for Success

by Gina Carr and Terry Brock @GinaCarr @TerryBrock #KloutMatters

These two are the dynamic duo of the Klout world. Gina and Terry have spoken at a number of event I have coordinated for business owners with the National Speakers Association National Million Dollar Round Table and NSA Colorado I Heart Tech Event. They reveal why businesses should are about there Klout score. NO it is not just about ego, it has real life importance on how your company is received in the marketplace and what influence your wield. This book is a must read if you have ignored What’s your score? Mine is a 63!

All of these books can be found on Here at the Findability, we base much of our strategies around the well-researched and time-tested concepts outlined in these books. No matter how many books you read, you might still have many questions about your particular online search marketing issues. Please feel free to shoot me an email at or give me a call at 303-841-3111.


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    your blog and definitely will come back very soon. I want to
    encourage one to continue your great posts, have a nice day!

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