There are a lot of geeky elements when you talk about search engine optimization. I’m gonna cover one topic today that will make a huge difference in your findability. It’s called Title Tag.
The title tag, think of it as the title of a book or a title of a video. It’s a very important indication of what that page or video is about? So, when we’re talking about titles, we always want to make sure that we’re writing these titles not only so that it looks great in search results but also that it has a keyword phrase in there for findability.
So, let me walk you through an example of what a title tag would look like. Let’s take a look at a title tag and have a really craft one not only for user experience but for findability.
One of our clients is Kay Frances, she is a motivational stress management speaker. So, I’m going to go ahead and google Kay Francis. Now Kay has an interesting issue where there was a screen star from the 1920s. And her name was also Kay Frances. So, over time we’ve had to slowly optimize her content, her photos, her title tag to make sure that it ranks under here. Now, we’re finally making some progress.
You’ll see here on my screen that we’ve got Kay Francis on Wikipedia and number 2 is my client Kay Frances. Finally, it’s taken over a year to finally get her at the top and not the dead1920 screen star that you’ll see on the right-hand side here. Now, as I scroll. Now, what you’ll see here is that we want to make sure that we have a nice, beefy title tag.
We’ve been slowly pushing the dead Kay Frances off the page so that the live Kay Frances, a motivational speaker will show up at the top.
Look at her title tags. These are the titles of her videos. So, just like a title tag on a website, you have a title for a video and a title for a vlog. Very important. Now, what you’ll notice about Kay’s titles is that we’ve baked in a keyword. Here you’ll see Kay Frances, funny motivational speaker Kay Frances. Then you’ll see a stress management speaker. We want to make sure that we’re getting the keyword into the title tag.
I don’t know if you remember from the 80s but there’s a thing called a mullet. Do you guys remember that?
Business in the front party in the back. If you google it, it’s really very entertaining. But a mullet I like to think about because you want to get the keyword at the front and then you can say anything you want on the back. Now, what happens is by the following business in the front that’s where you have the keyword as Kay has here stress management, and then a party in the back is anything you want to say. So maybe an example might be stress management, colon, a speaker with real-world outcomes to reduce stress.
Real-world outcomes to reduce stress are not findable. But stress management: real-world examples on how to reduce stress. That’s perfect because we have a keyword member, the business in the front and then we have a colon or a pipe and then we have our creative party in the back. So, remember that when you’re writing title tags, keyword first creativity second.
Remember that google images are the number two way people search on Google. We love pretty pictures.
You’ll see here that we still have Kay Francis is still owning this page. This has been incredibly difficult to bump her off. Because she has all of this content. And we’re trying to get Kay, the live Kay Frances in here. Now, this is a picture from the speaker agency. Like a speaker’s bureau. Now, what you’ll see here is that we’ve got her name first.
The reason this image ranks here is that her name is right in the title of the image. You’ll see it shows up because her name is right there in the title of that image. Also called the Alt + Text. Now, when you go into a WordPress website, that’s really really easy to go in and adjust a title tag.
We have a customer journey map. I’ve actually got like a ridiculous amount of search volume. It was like 380 searches a month. That’s a lot over the course of a year. So, I definitely wanted to optimize my page with that phrase. If I’d optimize it for Candyland map, like that was my inspiration but it’s not how people are searching.
I just put a Candyland map in there, no one would find it. Because I’m just talking to myself.
But if I put in a customer journey map, then I’m able to actually get it in front of people who don’t might know my material but should. Now, let’s make this a mullet title. So, a customer journey map. I’m going to put how to speak to every customer quickly and easily. So, what I want you to see is that I added the party in the back. Just a visual separator and then how to speak to every customer quickly and easily. Then I’m just going to hit update.
Now, when Google comes back and indexes that page I have a beautiful clickable title. And it’s got the keyword in it and it also has a little bit of interesting fun.
SEO can be really boring. If it’s just about inserting the keyword, that’s not very interesting.
So, the mullet title helps you to not only stay focused on the keyword but then also to make sure that it packs a punch, right? It teases them in. I call it romancing the click. You want to romance the click in that you’re going to put the keyword first but then you’re gonna really write something that makes them want to click.
Title tags, very important google loves a title tag. Make sure to get the keyword in there. This is what you are and then dazzle the searcher and elicit that click by writing something really captivating and creative.