David Ashen

David Ashen

“I wanted to let you know what enormous value we have received from our work with Heather Lutze and her company Findability University. After Heather presented to our Vistage group, I contacted her about working with my marketing team to help us with our organic SEO. We were in the process of creating an interim […]

Vicki Hitzges

Besides having a wealth of information, Heather Lutze is a kind and caring teacher. You can feel how much she wants you to succeed.

Melanie Beth Smithson

The Findability University has made the unmanageable SEO, manageable! Heather has been great teaching us how to really understand how SEO works and how to decide which keywords we should try to rank for. She provides us with tools on her website which are extremely helpful and she’s always checking in to make sure we’re […]

Cindy Kent

We paid a lot of money to have a new site designed and launched. The company did nothing about optimization in search engines during the design phase. They did offer to conduct SEO on the site after the launch for a monthly fee. Heather Lutze and her fantastic Findability University program cost us less than […]

Kathy Schleicher Mayer

I took the Findability University course and fell in love!!! It opened up my eyes to how search engines get information, how to spy on your competitor to see what keywords they’re using, and my favorite, the helpful outline of how to layout your website to get the best possible traffic. I didn’t realize you […]


The Findability Webinar should come with a warning: side effects include creativity, capability and excitability that may result in more focus, impact, leads and revenue.

Terri Langhans

Heather has equipped me to totally change my website and helped me to “pick a lane.” She is not only an SEO expert, but has a true teacher’s heart, which stands tall in my book!

Deborah Denham Johnson

Heather Lutze’s Findability program has demystified and simplified how SEO works. More importantly, she teaches how it “works” for the customer, which is the point of it all! Who cares if you rank for a “keyword.” If no one’s actually looking for that, if it’s not truly the buyer’s or customer’s language, who cares? I […]

Heather Nichols

“Teach a man to fish, you’ll feed him for a lifetime.” That’s what Findability has done for us. It’s more than just hiring someone to come in and fix it once. It’s empowering you to fix it forever.