April Fools’ Day can be a blast… or super annoying. Do you look forward to pranking people this time of year? Some people (and companies!) really go all out, and it’s pretty hilarious… unless you didn’t know a joke was coming. As the internet gets flooded with April Fools’ Day jokes — good or lame […]
Ever seen the “searches related to…” at the bottom of Google Search Results? Many people barely notice them, but they actually offer a wealth of ideas on how to go deeper into your topic. It gives you a resource to find out just how people are searching for the things you have to offer! […]
Google Alerts are a great way to watch yourself and your competition online. Make the information come to you! Forget late-night clicking to see what the competition is doing. Let Google Alerts do the heavy lifting! Here’s how to make the most of this useful tool: Go to https://www.google.com/alerts 1) Use quotes for all the words […]
IT’S NOT LUCK, ITS GOOD PLANNING – DO THIS ONE THING! Go buy yourself a green beer, but let’s not plan on needing luck for our online marketing strategy. You’ve got something so much better! This month, we will be exploring some really practical, simple “do this one thing” approaches. Each week I will give […]
SEO – or what I like to call Findability – is absolutely riddled with misunderstandings. The only way to organically rank for specific, targeted keyword phrases is the create a keyword map. This map taps the mindset of the searcher and helps guide your content creation, tailoring it to what is ALREADY being searched for. […]
This month is all about giving your website the best start it can possibly have. For this week, we’re going to focus on security and peace of mind. As you know, there’s a lot more to setting up a website than just buying a domain name and getting some words and pictures up. We’re going […]
2017 has been a year of change, challenge and showing the depth of the human spirit. We all watched, riveted, as we witnessed horrific natural disasters that have torn people’s lives apart around the world, and we’ve also seen the incredible acts of kindness, courage, compassion and resourcefulness that have come from people stepping up […]
Social Media Content Calendar: What Every Business Needs to Implement to NOT Get Burned Out or Boring. What is a Social Media Calendar? If we can create a 12-month plan ahead of time with blog post ideas, the coordinating tweets and posts, the social process becomes much easier and much more interesting. Machine Gun Style […]
Are you building a new website or redesigning one? Starting from the ground up gives you a powerful opportunity to create architecture that supports your Findability and a bold graphics that reflect your branding. I’m not just talking about the usual color, fonts or layout either. My client Terri Langhans, Certified Professional Speaker and Effective […]
At this point in the year, how productive have you been with your business goals? Like many business owners, marketing is likely to be at the top of your list. And, that’s a good thing. Because, by taking the time to review goals you made at the start of the year, you can get a […]
