Tag Archives: Social Media

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Drinks Before Dinner: Get to Know Your Customer’s Words!

SEO – or what I like to call Findability – is absolutely riddled with misunderstandings. The only way to organically rank for specific, targeted keyword phrases is the create a keyword map. This map taps the mindset of the searcher and helps guide your content creation, tailoring it to what is ALREADY being searched for. […]

Learn How Governor John Hickenlooper Leverages the Power of Social Media Marketing – And You Can Too (part one)

Preparing to write my last book, Thumbonomics, I interviewed a variety of business leaders on how they had used social media marketing in their businesses. I also had the honor of interviewing someone who attributes a fair amount of his political success to effective use of social media: Colorado’s Governor John Hickenlooper. In some ways, […]