Looking at a blog titled TaxMasters Scam brings to light an important element of Search Engine Marketing. One of the most important things you can do online is protect your brand. As business owners, not every client is going to love us, and we all know there is always 1 or 2 that wouldn’t be satisfied, even if you gave them your services for free. What business owners must know is if that 1 or 2 happen to be active bloggers, they can do a lot of damage to your brand online.
TaxMasters has proven time and time again that they can solve their clients’ tax problems and are ethical, certified tax consultants. They help hundreds of satisfied client’s everyday, but unfortunately it makes sense that there’s at least one or two dissatisfied clients in the bunch. Unfortunately for TaxMasters, one of their dissatisfied clients is a blogger, blogging under TaxMasters Scam, TaxMaster Fraud, Complaints, Fraud, Scam etc. Unfortunately, none of it is illegal – a blogger can type what they want, and it ranks under TaxMasters scam.
My advice – watch your brand online and use social media to give consumers at least a second opinion regarding your company and brand. Also, sit on domains such as “yourbrandsucks.com, your brand scam.com, etc.”
All my dealings with TaxMasters have been absolutely superb, I have found them to be one of the most upfront and ethical companies I have ever worked with. It’s just a shame that one blogger writing “TaxMasters Scam” ranks in Google.
Heather Lutze is an Internet Marketing Consultant in Denver, CO. Her firm, The Findability Group, does Pay Per Click (PPC), Search Engine Optimization (SEO), and Social Media Marketing (SMM).