We paid a lot of money to have a new site designed and launched. The company did nothing about optimization in search engines during the design phase. They did offer to conduct SEO on the site after the launch for a monthly fee. Heather Lutze and her fantastic Findability University program cost us less than one month’s fee. It is so perfect as it allows us to save money but best of all as our company’s capabilities increase we can add them to the site using Heather’s Findability techniques and GET RESULTS!