Heather Lutze’s Findability program has demystified and simplified how SEO works. More importantly, she teaches how it “works” for the customer, which is the point of it all! Who cares if you rank for a “keyword.” If no one’s actually looking for that, if it’s not truly the buyer’s or customer’s language, who cares? I now know how to slay the G__gle dragon. The principles learned here will eliminate the blur in your business, and your customer focus will become clear.