I took the Findability University course and fell in love!!! It opened up my eyes to how search engines get information, how to spy on your competitor to see what keywords they’re using, and my favorite, the helpful outline of how to layout your website to get the best possible traffic. I didn’t realize you could have crumbs all over your website and that’s what search engines pick up on, I could work on optimizing my website all day if I had that much time! Thank you Heather and I will continue to put to use everything you’ve taught me!