The 2024 Ultimate SEO Checklist – Findability University

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The Ultimate SEO Checklist

The 2024 Ultimate SEO Checklist: Dominate Google with Findability

The Ultimate SEO Checklist

Hey there, it's Heather Lutze from Findability University! If you're a CMO or CEO looking to fix your current marketing efforts and get back on track with “human thinking through data," you've come to the right place. Today, we're diving into the ultimate SEO checklist to help you dominate Google and make your content truly findable. Ready? Let's get started! This was an article that was ins

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1. Keyword Research: Find Your Golden Nuggets
Start with the basics – keyword research. It's like panning for gold. You need to find those nuggets that your target audience is searching for. Use tools like FAVORITE SEMrush, Ahrefs or Look for keywords with high search volume and low 

competition. Remember, it's not just about traffic; it's about the right traffic.

2. Set Up Google Search Console and Bing Webmaster Tools

First things first, set up Google Search Console and Bing Webmaster Tools. These are free ways to monitor your site's performance, enhance your website listing, and fix errors. They help you track which keywords are driving traffic, see search analytics, and understand your website’s visibility.

3. Set Up Google Analytics

Google Analytics 4 (GA4) is essential for tracking traffic and conversions. It integrates with Google Ads and provides comprehensive insights. Sign up and start tracking your website’s progress to make data-driven decisions.

4. On-Page SEO: Optimize Like a Pro

Next up, on-page SEO. This is where you make your content shine. Here are some quick wins:

  • Title Tags: Keep them under 60 characters and include your primary keyword.
  • Meta Descriptions: Write compelling meta descriptions (under 160 characters)
    that include your keyword and a call-to-action.
  • Header Tags: Use H1 for your main title and H2, H3 for subheadings. Sprinkle your keywords naturally.
  • Content: Quality over quantity. Aim for at least 1,500 words of valuable, engaging content. Don't forget to use LSI keywords! To read more about LSI keywords, here's a great article.

5. Technical SEO: The Backbone of Your Website
Technical SEO might sound daunting, but it's crucial.

  • Here's your checklist:
    • Mobile-Friendly: Ensure your site is responsive and looks great on all devices.
    • Page Speed: Optimize images, leverage browser caching, and minify CSS/JavaScript to boost loading times.
    • Sitemap: Create and submit a sitemap to Google Search Console and Bing Webmaster Tools.
    • Robots.txt: Make sure your robots.txt file is clean and directs search engines correctly.
    • Indexability: Ensure your site is crawlable and indexable by search engines. Use tools like the URL Inspection Tool in Google Search Console to check.

6. Install an SEO Plugin If You’re On WordPress

For WordPress users, SEO plugins like Yoast or Rank Math are lifesavers. They help optimize your site’s SEO by providing guidance on keywords, meta descriptions, and readability.

7. Content Creation: Be the Expert

Content is king, but context is queen. Create content that solves problems, answers questions, and establishes you as an authority in your field. Use a mix of blog posts, videos, infographics, and podcasts. And don't forget to update your content regularly!

8. Link Building: Build Your Empire
Link building is like networking at a conference. You need quality connections. Focus on:

  • Guest Blogging: Write for reputable sites in your industry
  • Resource Pages: Get your content featured on industry resource pages.
  • Broken Link Building: Find broken links on high-authority sites and suggest your content as a replacement.

9. Local SEO: Own Your Backyard

If you're a local business, local SEO is your best friend. Claim and optimize your Google My Business listing. Encourage customers to leave reviews and respond to them promptly. Ensure your NAP (Name, Address, Phone number) is consistent across all online platforms.

10. Analytics and Reporting: Measure What Matters

Finally, you can't improve what you don't measure. Use Google Analytics, Search Console, and other tools to track your progress. Look at metrics like organic traffic, bounce rate, and conversions. Adjust your strategy based on the data.

11. Focus on E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness

Google’s E-E-A-T guidelines emphasize the importance of content quality and credibility. Demonstrate your expertise, authoritativeness, and trustworthiness through high-quality content, credible sources, and user engagement.

 12. Monitor for Duplicate Content and Keyword Cannibalization

Ensure each page on your site targets unique keywords to avoid cannibalization. Use tools to check for duplicate content and optimize accordingly.

SEO isn't a one-time thing; it's an ongoing process. But with this checklist, you're well on your way to making your content more findable and dominating Google search results. Need more help? Check out my online courses, books, and coaching at Findability University. Let's make your brand the king of search!

Stay findable,
Heather Lutze, Founder 
Findability University

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