We are thrilled you have taken this next big leap in your business to become Findable online to customers who are ready to buy.

In this site, you will have unprecedented access to the latest thought leadership, videos, webinars, white papers and exclusive invitations to events.
We are going to have a great time demystifying SEO what I like to call “Findability” online. Let’s crack the code together, have fun and learn a ton to move our business to the next level.

If you have any questions regarding logins, membership levels or anything else, please contact Dede Stockton at dede@findability.com or call us direct at 888-588-9326.

Make Every Click Count!

Heather Lutze
Master Trainer and Owner
Findability University

You’re doing it wrong and wasting valuable time and money – UNLESS … you get expert help.

Working with Heather and her team, at Findability helps you understand:

THE WHO – who can see your website;

THE WHAT – what to do to change your online presence;

THE WHEN – NOW… the time is now, you need to make changes;

THE WHERE – what keywords get you to where you need to be, to be seen;

THE WHY – this part is scientific know-how on how to rank with Google’s search engines, if no one finds your website, do you really have online presence?

AND HOW – this part is the best, we show you HOW to do it, how to organize yourself. We take a daunting task, and makes it to a do-able, fun project.

Tiffini Schwarzkopf
Take Heather’s course. I learned a lot! You will, too! As they say in the ads on TV,  “ sign up NOW!

Heather was a speaker at our Vistage group a while back. We used her methods to create a new sitemap for our website and stopped spending $20k a year for a third-party SEO provider. We were really happy with the process and the results. We have more organic traffic and conversions now than ever before.

Aaron Motola

President - Pick On Us

If you feel like you are in a fog about SEO, then Heather Lutze is the expert coach you need. I reviewed one of our coaching session recordings and realized I asked the same question three times. With patience and clarity, Heather address each issue. I felt I was facing a tsunami of information, but at each step of the website journey, Heather was there to lead the way. In addition, she’s a master of customer service. She responds quickly, models what needs to be done and shares resources. Don’t wait. Contact Heather to attack your findability issues.

Geraldine Markel

PhD , Managing Your Mind Coaching & Seminars


‘Heather and Carleen have mastered the art (and science) of how to get found online. Their process goes beyond ‘normal SEO’ and gives you a blueprint for multiplying your reach and dominating your market place online. They have been great fun to work with and I would highly recommend them!’

Mike Giles

CMO FD Centre - London

I  wanted to thank you again for coming in and working with us. You helped us discover opportunities that we didn’t even know we had which I know will help Esch prosper in the future. It was some of the most thought-provoking and interesting marketing conversations I think I’ve ever had! I just wanted to thank you again for all the tips, tricks, and amazing ideas that you and Findability were able to help us uncover. Dan and I are super eager to start creating content and bringing all of our ideas to life!

Dan Esch


“We engaged Findability for a VIP 1 Year agreement after she blew us away on a 2 day workshop. We saw the findability light. We are working with her for a year but we have moved mountains in a short period of time. Inside of 3 months, we had a new findable company name, logo, findability keywords and new site. We now have a findable web presence for Hydrotestpros.com – Hydrotest getting 15600 searches per year. We are thrilled.”

Paige Melancon

Chief Executive Officer


“Heather had our longest session at 90 minutes and I was concerned that it might be too long.  Not only was it not long enough, our attendees where visibly disappointed that when her time on the agenda ended.  How often does that happen?  Our attendees came away with a notebook full of notes and rated her a 5 out of 5. 

Carl Blackwell


Heather worked with my marketing team for about two months as we got our website up…..she was extremely easy to work with and gave clear and understandable direction on how to optimize our findability without paying for placement. The results so far are astounding!!. I had expected that we would receive a number of calls from local small businesses looking to do minor renovations (which was not our goal). In the past two months we have received at least two inquiries a week off of the web and have written proposals for a number of large projects for major companies such as the New York Times, Book of the Month Club, major hotel owners, and just yesterday we got a call from Google (kind of ironic). I expect that we will close approx $500K in new business in the next couple of weeks due to this SEO work.”

Dash Design

“I wanted to let you know what enormous value we have received from our work with Heather Lutze and her company Findability University. After Heather presented to our Vistage group, I contacted her about working with my marketing team to help us with our organic SEO. We were in the process of creating an interim website and in the past had very little new business come from our site….and when I say “little”, I think we might have received one call a year. All of our new business had been from outreach, word of mouth, and networking.

David Ashen

dash design