Have you ever wondered what people add on to their searches? Well, semantic search is a great way to find out. That’s what I’m going to share with you today!

What is Semantic Search? Maybe you’re really curious about what this is and how you can use this for your business online. That sounds interesting, doesn’t it? Read on…

Let’s make this just a little more interesting, It’s also the searches related to, and it helps when you are trying to create quality content.  When you go in and search for a word, enter the word or phrase into the search bar and you will see searches related to the word you are writing about… 

So, let’s say that I’m a taco truck owner. 

I want to start blogging and I don’t know what concepts I’m going to talk about but I’m gonna guess at my first one which is going to be a taco recipe.

Okay, now what do I write? I could make up a bunch of stuff about tacos and the authenticity of those tacos and that’s all good. But that’s not necessarily findable. So, we’re thinking about what are the things that are in a taco recipe. 

I’m going to say meat, sour cream, salsa, and tortilla or taco shells. Now, I would be probably pretty right. If I’m going to write a blog post on taco recipes and yeah, probably a good idea for me to talk about those things. But I don’t really know if anyone cares about them. Like what way do they care about these? And so as business owners oftentimes, we live inside our little bubble, as I say it’s hard to see the label from inside the bottle.

We’re like, “Okay, I’m going to talk about these things. And I’m going to buy a domain named tacotastic.com and I’m going to have my tacotastic book and I’ll have my tacotastic keynote, okay? Now, I made up tacotastic, and then I have to go out there and work it.

I have to get it on Billboard’s. Unfortunately, that’s expensive and time-consuming. As a business owner, we don’t have either of those things. So, we have to be more strategic than just guessing. I want you to remember this:

Guessing is expensive!

The less we have to guess, the quicker our marketing is going to take traction.

I want you to relax and focus on how you will do this. Now, I want to check in with who cares.

Who cares? What and how do they care? So, I’m going to come in here I’m going to type in taco recipe.

If you type in Google Search “taco recipe” you will see a bunch of stuff is recommended to you. Those are good guesses. But if I’m going to do it right, I’m not going to guess.

What am I going to talk about that is connected? Remember, we want to connect, you may need to be a chief listening officer. You’ve got to put your ear to the ground and listen to what people are telling us based on what they see in the Google example below:

We want to start digging deeper and find out what people are really looking for. How do we do that? We scroll down our search and stop when we see this recommendation, where google collects the questions that people frequently ask.

These are the questions that people are asking of Google around taco recipes. So, if I’m going to stop guessing, then I’m also going to answer some of these questions. Anyway, sometimes you see some pretty random stuff in here too. So, pick a couple of these and answer them in your content.

When you’re writing a blog or a page on a website or a post, think about all the things that make you like a taco recipe expert. Experts know experts. Experts keep their ears to the ground and they know what people are saying. So, as opposed to guessing about all this, now I’m going to create a blog post that’s going to talk about pork variants, and make sure you are not doing any keyword stuffing Google doesn’t like that.

Less than in 5 minutes, here’s 3 or 4 ways to repurpose that pork meat. And I’m also going to answer your most frequently asked questions. That’s how I’m going to write my blog post. Not based on what I’m guessing.

Not based on phrases that are inside my bubble but phrases that I call street language, right? Street language.

What people are currently searching for? And the great thing about looking at Google search results is that they give you a treasure trove of ideas. If we don’t tap into that, then that’s on us. So, you want to make sure that when you’re writing, you’re grabbing those questions.

You can keep scrolling down and see more engaging questions that you can answer and include in your content. Always remember that we need to stop guessing and start using these Google search results to our advantage because this is our key to create content that is findable.

Now I am prepared to sit down and write a piece of content that is connected to the searchers intent.

I know all the topics based on semantic search or searches related to at the bottom of the page. I’m going to grab those questions. I’m going to answer those questions I said earlier.

When I go to write any piece of copy, I make sure I have done my homework. Because remember I’m not going to guess anymore. I’m going to put it into Google. I’m going to look for the questions and I’m going to look for the recommendations. I am connected with what is the current language around that keyword.

The more I connect with this language and begin understanding semantic searches, the faster we are going to rank under our keyword.

Do you want to find out more about how we can make your business findable online? All you have to do is to start a conversation and Let’s get you started on your path to becoming Findable. Book A Call

Watch the full video here: What is Semantic Search?

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