Turnkey AEO training for real teams
Build Your Own
In-House AI Workforce
For entrepreneurs, marketing teams and leadership teams
Heather Lutze turns Answer Engine Optimization into a practical, hands-on program your team can run in-house.
Heather Lutze
Adjunct Professor, Digital Marketing Science
7 steps
Proof, not promises
The original Findability Path — rebuilt for Answer Engine Optimization and taught so your own team can run it.
25+ years in Findability
In the trenches since the early days of the algorithm.
Former agency CEO
Ran the search practice she now teaches.
Yahoo Search Marketing trainer
Certified the first generation of paid-search pros.
Bestselling author
The Findability Formula, in the hands of owners worldwide.
The goal: become the trusted answer
Where people ask
Clear, useful expertise that can surface as a direct answer and a cited source across the tools your buyers use.
- ChatGPT
- Gemini
- Claude
- Perplexity
- Copilot
- Grok
and the ones still being invented
Where to start
Everything you need to become the answer
Free tool
AI Search Audit
Get an AI Search Score from 1 to 100 and three priority actions for your website.
Open→
Own it in-house
No monthly agency fee
Train your marketing person or your whole team in AEO and SEO, and keep the know-how.
Open→The Findability Path
Seven steps to the answer
The practical path from a real customer question to answer-ready content.
Open→
The graduates
Certified and in motion
Owners and marketers who walked the path in person, certificates in hand.
Open→