Not AI training. AI Workforce training.
Build Your Own
In-House AI Workforce
For Entrepreneurs, small businesses, Enterprise Marketing Teams and Leaders
Rank in Google. Get recommended in ChatGPT, Gemini, Perplexity, Copilot and Claude.
Anyone can learn ChatGPT. That's not what we teach.
Findability University shows your team how to build a working AI Workforce: a team of AI agents, each with a real job title. One writes your blog posts. One runs your social media. One builds and updates your website. One cuts your video. And you manage all of them from a single command center dashboard, the same way you'd manage a marketing department.
You walk out with agents running, a dashboard live and the know-how to keep it going without an agency or a stack of freelancers.
70 hours
saved in one month running her own AI Workforce
$3,000 to $10,000
per month in agency and freelancer fees replaced
Who we train
Owners and marketing leads at companies doing $1M to $20M
You have one marketing person, or a small team, and an agency or freelancer invoice you'd rather not pay. We train the people who will actually run the marketing to build the AI agents that do the work and the dashboard that keeps every agent on task.
How the training works
01
Live virtual training
Your team logs in from anywhere and builds their AI Workforce agent by agent, with Heather in the room.
02
Onsite at your company
Heather comes to you, maps your marketing jobs to AI agents and leaves your dashboard running before she leaves the building.
03
Destination bootcamps
Immersive bootcamps across the US and Europe where you walk out with a working AI Workforce and a command center to manage it.
The tools your AI Workforce runs on
Every program is hands-on with the platforms that power your agents and your dashboard. You build with them in class and take them home.
Marblism
AI employees for your business
Sintra
AI helpers with named roles
OpusClip
AI video clipping and repurposing
Lovable
Build your command center dashboard
and many more
The goal: become the trusted answer
Your AI Workforce produces the clear, useful expertise that surfaces as a direct answer and a cited source across the tools your buyers use. Your dashboard tells you which agent produced what, what's published and what's next.
- ChatGPT
- Gemini
- Claude
- Perplexity
- Copilot
- Grok
and the ones still being invented
Meet Your Professor and Findability Expert
Heather Lutze
Adjunct Professor, Digital Marketing Science. Runs her own AI Workforce every Monday.
Training hundreds of practitioners and students across the US and Europe.
Proof, not promises
The original Findability Path, rebuilt for Answer Engine Optimization and now staffed by AI agents your team builds and manages. Heather runs this system in her own business: a named AI Workforce with a Monday standing meeting, saving 70 hours in a single month.
25+ years in Findability
In the trenches since the early days of the algorithm.
Former agency CEO
Ran the search practice she now teaches.
Yahoo! Search Marketing Trainer
Certified the first generation of paid-search pros.
Bestselling author
The Findability Formula, in the hands of owners worldwide.
Where to start
Everything you need to build the workforce
Free tool
AI Search Audit
Get an AI Search Score from 1 to 100 and three priority actions your first AI agent can start on this week.
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Own it in-house
No monthly agency fee
Train your marketing person or your whole team to build, staff and manage an AI Workforce from one dashboard, and keep the know-how forever.
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The Findability Path
Seven steps to the answer
The practical path from a real customer question to answer-ready content, with an AI agent assigned to every step.
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The graduates
Certified and in motion
Owners and marketers who built their AI Workforce in person and left with a live dashboard and a certificate.
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Watch Heather in action
See the AI Workforce and command center dashboard in a real session, not a slide deck.
The AI Workforce: full recorded session
CEO Climb: AI & SEO, A CEO's Guide to Findability
Three books by your instructor. Same methods, now run by your AI agents.
About Heather
What owners and teams say
Meet Heather“
Heather was a speaker at our Vistage group a while back. We used her methods to create a new sitemap for our website and stopped spending $20k a year for a third-party SEO provider. We have more organic traffic and conversions now than ever before.
Aaron Motola
President, Pick On Us
“
We engaged Findability for a VIP one-year agreement after she blew us away on a two-day workshop. Inside of three months we had a new findable company name, logo, keywords and site. We are thrilled.
Paige Melancon
Chief Executive Officer, HydroTestPros.com
“
You helped us discover opportunities that we didn't even know we had. It was some of the most thought-provoking and interesting marketing conversations I think I've ever had.
Dan Esch
CEO, Esch